Sport, sponsorship and public health
Author(s)
Bibliographic Information
Sport, sponsorship and public health
（Routledge research in physical activity and health）
Routledge, 2023
- : hbk
Available at 3 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Addresses the development of sport sponsorship and considers it from a health perspective.
The author synthesises modern approaches to sponsorship and examines how transnational corporations use the latest digital technologies to promote unhealthy brands to sports fans.
Key case studies examine the unhealthy sponsorship of the world's biggest sporting events.
Table of Contents
1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion
by "Nielsen BookData"