Sport, sponsorship and public health
Author(s)
Bibliographic Information
Sport, sponsorship and public health
(Routledge research in physical activity and health)
Routledge, 2023
- : hbk
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Addresses the development of sport sponsorship and considers it from a health perspective.
The author synthesises modern approaches to sponsorship and examines how transnational corporations use the latest digital technologies to promote unhealthy brands to sports fans.
Key case studies examine the unhealthy sponsorship of the world's biggest sporting events.
Table of Contents
1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion
by "Nielsen BookData"