Political branding in turbulent times
Author(s)
Bibliographic Information
Political branding in turbulent times
（Palgrave studies in political marketing and management）（Palgrave pivot）
Palgrave Macmillan, c2022
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Table of Contents
1. Introduction: why do we need political branding? Mona Moufahim (University of Stirling, UK)2. Has Brexit Broken Political Brands? Jenny Lloyd (Oxford Brookes University, Oxford UK)
3. Trust, hope, and promises: building a trusted brand. Lessons from Polish politics. Wojciech Cwalina (Maria Curie-Sklodowska University, Lublin, Poland) & Milena Drzewiecka (SWPS University of Social Sciences and Humanities, Warsaw, Poland)
4. Branding for political change: the case of 5 Star Movement. Jon Bertilsson (Lund University, Sweden), Andrea Lucarelli (Stockholm Business School, Sweden) and Gregorio Fuschillo (Kedge Business School, Marseille France)
5. Brand Hillary. Minita Sanghvi (Skidmore College, Saratoga Springs USA) & Phillip M. Frank (Missouri Western State University, Saint-Joseph USA)
6. From hero to zero: Political brand endorsement and brand transgression. The case of Jokowi's relationship with Indonesian Corruption Eradication Commission. Gunaro Setiawan (Griffith Business School, Business Strategy & Innovation, Griffith University, Australia) & Giri Ahmad Taufik (Griffith School of Law, Griffith University, Australia)
7. Political Co-Brands: Typologies, Challenges and Tensions. Christopher, Pich, Nottingham Trent University & Guja Armannsdottir Nottingham Trent University, UK
8. Conclusion: moving on from here? exploring the ethical dimension of political branding and political marketing Mona Moufahim (University of Stirling, UK) & Darren Lilleker (Bournemouth University, UK)
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