eMarketing : digital marketing strategy

Author(s)

• Frost, Raymond
• Fox, Alexa K.
• Daugherty, Terry

Bibliographic Information

eMarketing : digital marketing strategy

Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty

Routledge, 2023

9th ed

• : hbk

Note

Includes bibliographical references (p. [410]-416) and index

Details

• NCID: BC1890094X
• ISBN:
  • 9781032161587
• LCCN: 2022018446
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 435 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing