Entrepreneurship and small business : start-up, growth and maturity

著者

書誌事項

Entrepreneurship and small business : start-up, growth and maturity

Paul Burns

Red Globe Press/Macmillan International Higher Education, 2022

5th ed

  • : pbk

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注記

Includes bibliographical references (p. 519-533) and index

内容説明・目次

内容説明

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: - Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits - Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device - Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic - Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries - Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

目次

PART 1 ENTREPRENEURSHIP 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy 3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas PART 2 START-UP 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix 10. Sales and marketing communications 11. Setting the legal foundations 12. Developing the operations plan 13. Managing risk 14. Recruiting and managing people 15. Financial forecasts and control PART 3 GROWTH 16. From entrepreneur to leader 17. Developing strategy and the business plan 18. Scaling and growth strategies 19. Financing the business PART 4 MATURITY 20. Maturity: Success and failure 21. Family business 22. Corporate entrepreneurship and intrapreneurs

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