Fundraising in the creative and cultural industries : leading effective fundraising strategies

書誌事項

Fundraising in the creative and cultural industries : leading effective fundraising strategies

Michelle Wright, Ben Walmsley and Emilee Simmons

(Discovering the creative industries)

Routledge, 2023

  • : pbk

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注記

Includes index

内容説明・目次

内容説明

Includes global case studies of organizations in the cultural sector to facilitate translation of theory into practice Author team combines academic and practitioner expertise Unique combination of fundraising and creative/cultural industries

目次

1. Integrating Fundraising Strategy with Business Planning 2. Implementing an Organisation-wide Approach to Fundraising 3. Strategic Partnerships for Fundraising Success 4. Successful Delivery of Fundraising 5. Enterprise in Fundraising 6. Fundraising at Times of Crisis 7. Introduction to Fundraising Approaches 8. Writing Effective Fundraising Applications 9. Selling to Business in a Changing Landscape 10. Cultivating Individual Giving and Effective Stewardship 11. Using Digital for Creative Fundraising

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