Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
(International adaptation)
John Wiley & Sons, c2023
4th ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business
Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts.
This International Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. Every chapter now includes new questions to help readers test their understanding of the subject. There are also new Mini-Cases and Strategy in Practice vignettes that are contemporary and more relevant to the global scenario.
目次
Preface v
Acknowledgements ix
About the Authors xiii
Glossary 301
Index 307
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 19
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47
4 Cost Advantage 65
5 Differentiation Advantage 85
6 Corporate Strategy 105
7 Vertical Integration and Outsourcing 127
8 Strategic Alliances 145
9 International Strategy 165
10 Innovative Strategies That Change the Nature of Competition 191
11 Competitive Strategy and Sustainability 209
12 Implementing Strategy 231
13 Corporate Governance and Ethics 251
14 Strategy and Society 269
Appendix A Data Sources for Analysis 287
Appendix B 20 Valuable Financial Ratios for Strategic Analysis 297
Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage C- 1
Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C- 13
Case 3a ESPN in 2015: Continued Dominance in Sports Television? C- 27
Case 3b ESPN and ESPN+ in 2021: Challenges of Growth C- 39
Case 4 Southwest Airlines: Flying High with Low Costs C- 43
Case 5 Harley-Davidson: Growth Challenges Ahead C- 57
Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C- 69
Case 7 Nike: Sourcing and Strategy in Athletic Footwear C- 79
Case 8 AT&T and Apple: A Strategic Alliance C- 89
Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants-Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) C- 103
CASE 10A Tesla Motors: Disrupting the Auto Industry? C- 111
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott C- 121
CASE 11A Smartphone Wars in 2013 C- 135
CASE 11B Smartphone Wars in 2021 C- 149
Case 12 Lincoln Electric: Aligning for Global Growth C- 157
Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C- 165
Case 14 Safe Water Network: Mastering the Model at Dzemeni C- 177
Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election C- 191
CASE 16 Uber C- 205
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