Big data analytics : digital marketing and decision-making

Author(s)

• Chaudhary, Kiran
• Alam, Mansaf

Bibliographic Information

Big data analytics : digital marketing and decision-making

edited by Kiran Chaudhary and Mansaf Alam

CRC Press, 2023

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BD00442423
• ISBN:
  • 9781032310305
• LCCN: 2022020032
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton, Fla.
• Pages/Volumes: xvi, 246 p.
• Size: 24 cm
• Classification:
  • LCC : HF5548.32
  • DC23 : 343.08/1142
• Subject Headings:
  • LCSH : Electronic commerce
  • LCSH : Decision making
  • LCSH : Big data