Impacting the sensory experience of products : experimental studies on perceived quality
Author(s)
Bibliographic Information
Impacting the sensory experience of products : experimental studies on perceived quality
（Forschungs-/Entwicklungs-/Innovations-Management / herausgegeben von H.D. Bürgel ... [et al.]）（Research）
Springer Gabler, c2018
- : pbk
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Note
Based on dissertation, Technische Universität Hamburg-Harburg, 2017
Bibliography: p. [169]-202
Description and Table of Contents
Description
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
Table of Contents
Quality perception and possible influences.- Sensory marketing and the five senses.- Possibilities for unconscious consumer influence.- Empirical investigation of the environmental influence.- Experimental research of the importance of product packaging.
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