The Routledge companion to marketing and society

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書誌事項

The Routledge companion to marketing and society

edited by Krzysztof Kubacki ... [et al.]

(Routledge companions)

Routledge, 2023

  • : hbk

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注記

Other editors: Lukas Parker, Christine Domegan and Linda Brennan

Includes bibliographical references and index

内容説明・目次

内容説明

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

目次

The social impact of the relationship between marketing and society: an introduction Krzysztof Kubacki, Lukas Parker, Christine Domegan and Linda Brennan A. Marketing for social impact: an overview 1. Systems thinking in marketing for social impact Roger Layton, Christine Domegan and Linda Brennan 2. Value-based exchanges in macromarketing perspective Mark Peterson 3. Digitization and consumer choice Alex Reppel 4. Quantified self: from citizen science to commodified subjects Tanja Kamin and Andreja Vezovnik 5. Evaluation of the social impact of marketing Joy Parkinson and Jay Naidu B. Marketing and consumer issues 6. Consumption and well-being Alexandra Ganglmair-Wooliscroft 7. Consumer activism and social movements Jessica Vredenburg and Amanda Spry 8. Consumer privacy Eathar Abdul-Ghani 9. Gendered marketing and feminism Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey and Sadaf Sagheer 10. A conceptual framework for managing excessive social media use Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries C. Commercial marketing 11. Brands and branding: symbols of progress in society Samuelson Appau and Kofi Poku 12. Corporate social marketing Alexander Campbell, Sameer Deshpande and Sharyn Rundle-Thiele 13. Sustainability marketing and the environmental impact of marketing Ann-Marie Kennedy and Sommer Kapitan 14. Credibility vs. transparency in green marketing Sommer Kapitan 15. Social enterprises and B2B relationships: towards a typology Nathalie Norregaard Larsen, Martin Hannibal and Natasha Evers D. Non-profit marketing 16. Communicating for social impact: upstream and downstream considerations P. Christopher Palmedo 17. Social marketing W. Douglas Evans and Jeff French 18. The global campaign against tobacco: a brief history Jackie Dickenson and Robert Crawford 19. Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose' Rita Kottasz, Ian MacQuillin and Roger Bennett 20. The Tempest: marketing the arts for social impact in a pandemic Ruth Rentschler, Bianca Araujo and Boram Lee 21. The impact of political marketing on the well-being of society Jennifer Lees-Marshment, Edward Elder and Joyce Manyo E. The future of marketing for social impact 22. Marketing in a time of Covid-19: how we got here and what to do next Gerard Hastings 23. Marketing and climate emergency: it is profitable to let the world go to hell Hamilton Coimbra Carvalho 24. Interdisciplinary approaches to marketing for social impact Pia Polsa, Lukas Parker and Linda Brennan 25. Marketing to foster development in the Global South Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam 26. Marketing and the UN SGDs Rowena K Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel 27. Marketing education for social impact Michael Basil and Debra Z. Basil

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