Handbook of research on consumer behavior change and data analytics in the socio-digital era
著者
書誌事項
Handbook of research on consumer behavior change and data analytics in the socio-digital era
（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）
IGI Global, c2022
- : hardcover
- タイトル別名
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Consumer behavior change and data analytics in the socio-digital era
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.
Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
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