Handbook of research on consumer behavior change and data analytics in the socio-digital era

著者

• Keikhosrokiani, Pantea

書誌事項

Handbook of research on consumer behavior change and data analytics in the socio-digital era

Pantea Keikhosrokiani

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global, c2022

• : hardcover

タイトル別名

Consumer behavior change and data analytics in the socio-digital era

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD01013251
• ISBN:
  • 9781668441688
• LCCN: 2022001858
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xxv, 458 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Content analysis (Communication) -- Data processing
  • LCSH : Social media -- Data processing
  • LCSH : Data mining
• 親書誌ID:
  • BB13752677