International business : attitudes and alternatives
著者
書誌事項
International business : attitudes and alternatives
Routledge, 2022
2nd ed
- : pbk
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注記
"First edition published by Oxford University Press 2013"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
New edition of an established, well-liked core textbook
Lively, direct, accessible style and rich range of practitioner insights and real life cases bring learning to life
Excellent clear structure that leads the student through introductory macro understanding and theory, through cultural pespectives, through to strategy, functions, and finally, the future
Enriched with a range of support materials for both tutors and students
目次
Part I. Economic and political framework 1. Introduction to international business 2: Theories of international business 3. National governments. Powers and tools 4. Global governance and finance Part II. International mindsets and values 5. Culture in international business 6. Cross-border corporate social responsibility Part III. Internationalisation strategies 7. Multinational history and configurations 8. Market entry 9. Multinational organisations and structures Part IV. Multinational functions 10. Multinational upstream operations 11. Multinational downstream activities 12. Multinational treasury Part V. The future of international business 13. The changing geography of international business 14. International business and the natural environment 15. Multinational technology and talent
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