The media handbook : a complete guide to advertising media selection, planning, research, and buying

著者

• Katz, Helen E.

書誌事項

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz

（Communication series / Jennings Bryant, Dolf Zillmann, general editors）

Routledge, 2022

8th ed

• : hbk

注記

"First edition published by NTC Business Book 1995"--T.p. verso

Includes index

• NII書誌ID(NCID): BD01142775
• ISBN:
  • 9781032007878
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xix, 228 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5826.5
  • DC23 : 659
• 件名:
  • LCSH : Advertising media planning
  • LCSH : Mass media and business
  • LCSH : Marketing channels
• 親書誌ID:
  • BA89658704