Consumer behaviour

著者

書誌事項

Consumer behaviour

Zubin Sethna

SAGE, c2023

5th ed

  • : hardcover

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Previous ed.: published as by Zubin Sethna & Jim Blythe. 2019

Includes bibliographical references and index

内容説明・目次

内容説明

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

目次

Consumer Behaviour in Context Understanding Consumer Behaviour Decisions, Behaviours and Interactions Consumption in B2C vs. B2B Consumer Technology and Innovation Consumers as Individuals (The Psychological Issues) Drive, Motivation and Hedonism The Self and Personality Perception Learning and Knowledge Attitude Formation and Change Consumers as Social Actors (The Sociological Issues) Reference Groups Age, Gender and Familial Roles Culture and Social Mobility Ethical Consumption Sustainable Consumption

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