International business

著者

書誌事項

International business

Mike Peng, Klaus Meyer

Cengage Learning, c2023

4th ed

  • : pbk

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Previous ed.: 2019

Includes bibliographical references and index

内容説明・目次

内容説明

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

目次

Part I: Foundations 1. Globalizing Business 2. Formal Institutions: Political, Economic and Legal Systems 3. Informal Institutions: Analyzing Culture 4. Firm Resources: Competitiveness and Growth Part II: Business Across Borders 5. Trading Internationally 6. Investing Abroad Directly 7. Exchange Rates Part III: Globalization 8. European Integration 9. Global Integration and Multilateral Organizations 10. Responsible Business Part IV: The Firm on the Global Stage 11. Starting International Business 12. Foreign Entry Strategies 13. Competitive Dynamics 14. Global Growth Strategies : Partnerships and Acquisitions Part V: Operations in the Global MNE 15. Organizing and Innovating in the MNE 16. People in the MNE 17. Customers and Suppliers of the MNE Part VI: Integrative Cases

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