International business

Author(s)

Bibliographic Information

International business

Mike Peng, Klaus Meyer

Cengage Learning, c2023

4th ed

  • : pbk

Available at  / 3 libraries

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Note

Previous ed.: 2019

Includes bibliographical references and index

Description and Table of Contents

Description

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

Table of Contents

Part I: Foundations 1. Globalizing Business 2. Formal Institutions: Political, Economic and Legal Systems 3. Informal Institutions: Analyzing Culture 4. Firm Resources: Competitiveness and Growth Part II: Business Across Borders 5. Trading Internationally 6. Investing Abroad Directly 7. Exchange Rates Part III: Globalization 8. European Integration 9. Global Integration and Multilateral Organizations 10. Responsible Business Part IV: The Firm on the Global Stage 11. Starting International Business 12. Foreign Entry Strategies 13. Competitive Dynamics 14. Global Growth Strategies : Partnerships and Acquisitions Part V: Operations in the Global MNE 15. Organizing and Innovating in the MNE 16. People in the MNE 17. Customers and Suppliers of the MNE Part VI: Integrative Cases

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