Brand communications : theory of brand equity and advertising effectiveness measurement
著者
書誌事項
Brand communications : theory of brand equity and advertising effectiveness measurement
Tsumugi Shobo, 2023
大学図書館所蔵 全1件
注記
"This book is an English translation of the author's doctoral dissertation (Hosei University Graduate School, 1998)."--T.p. verso
Includes bibliographical references (p. 191-205)