The Palgrave handbook of interactive marketing

Author(s)

• 王, 承璐 オウ, ショウロ wang, cheng lu

Bibliographic Information

The Palgrave handbook of interactive marketing

Cheng Lu Wang, editor

（Palgrave handbooks）

Palgrave Macmillan, c2023

• v. 1

Other Title

Handbook of interactive marketing

Interactive marketing

Note

2-volume set

Includes bibliographical references

Details

• NCID: BD0160230X
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xlix, 544 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Interactive marketing
• Parent Bibliography ID:
  • BB16263881