Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres
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Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres
（Harvard East Asian monographs, 459）
Harvard University Asia Center , Distributed by Harvard University Press, 2023
- : pbk
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Summary: "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"--Provided by publisher
Includes bibliographical references and index
