CiNii Books - The business models handbook : the tools, techniques and frameworks every business professional needs to succeed

Author(s)

- Hague, Paul N.

Bibliographic Information

The business models handbook : the tools, techniques and frameworks every business professional needs to succeed

Paul Hague

Kogan Page, 2023

Second edition

Available at / 1 libraries

九州産業大学図書館

10986748

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.

Table of Contents

Chapter - 01: Introduction - An overview of business and marketing models
Chapter - 02: 3C framework - Maximizing a company's strength relative to the competition
Chapter - 03: The 4Ps - How to design your marketing mix
Chapter - 04: ADL matrix - Strengthening a product portfolio or strategic business units
Chapter - 05: AIDA - A business model for improving marketing communications
Chapter - 06: Ansoff matrix - How to grow your company
Chapter - 07: Balanced scorecard - Measures and targets for achieving a strategy or improving performance
Chapter - 08: Benchmarking - Setting targets for business and marketing KPIs
Chapter - 09: Blue ocean strategy - Kick-starting innovation and new product development
Chapter - 10: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units
Chapter - 11: Brand audit - Improving the strength of a brand
Chapter - 12: Bullseye for brand positioning - Finding the core values of a brand
Chapter - 13: Business model canvas - Looking at key building blocks to see where improvements can be made
Chapter - 14: Competitive advantage matrix - Working out requirements to obtain a competitive advantage
Chapter - 15: Competitive intelligence - Assessing market strengths and weaknesses
Chapter - 16: Conjoint analysis - Assessing optimum pricing and the value of component parts
Chapter - 17: Customer activity cycle - Determining opportunities to lock in customers and give them more value
Chapter - 18: Customer journey maps - Assessing the current performance of marketing and sales processes
Chapter - 19: Customer lifetime value - Estimating customer spend over their lifetime with the company
Chapter - 20: Customer value proposition - Creating a compelling purchase motive
Chapter - 21: Diffusion of innovation - Launching new products and services
Chapter - 22: Directional policy matrix - How to prioritize segments or new ideas
Chapter - 23: Disruptive innovation model - Identifying unique ways of beating the competition
Chapter - 24: Edward de Bono's six thinking hats - Brainstorming problems and generating new ideas
Chapter - 25: EFQM excellence model - Improving an organization's quality and performance
Chapter - 26: Four corners - Analysing competitor strategies
Chapter - 27: Gap analysis - Improving areas of weakness in a company
Chapter - 28: Greiner's growth model - Recognition and transition through different phases of company growth
Chapter - 29: Importance-performance matrix - Improving the effectiveness of any business initiative
Chapter - 30: Kano model - Identifying purchase motivations
Chapter - 31: Kay's distinctive capabilities - Adding value by identifying your distinctive capabilities
Chapter - 32: Kotler's five product levels - Adding value to a product or service
Chapter - 33: Market sizing - Assessing the size and value of a served or potential market
Chapter - 34: Maslow's hierarchy - Differentiating market positioning
Chapter - 35: McKinsey 7S - A company 'health check' audit tool
Chapter - 36: Mintzberg's 5Ps for strategy - Devising a competitive strategy
Chapter - 37: MOSAIC - Setting objectives for current and potential opportunities and how to reach them
Chapter - 38: Net Promoter Score (R) - A tool for driving customer excellence
Chapter - 39: New product pricing (Gabor-Granger and van Westendorp) - Pricing new products
Chapter - 40: Personas - Improving the focus of marketing messages
Chapter - 41: PEST - Assessing four major macro factors that shape a company's future
Chapter - 42: Porter's five forces - Assessing five economic factors for competitive intensity
Chapter - 43: Porter's generic strategies - Pinpointing the strongest competitive position
Chapter - 44: Price elasticity - Outlining opportunities for raising or lowering prices
Chapter - 45: Price quality strategy - Guiding a company's pricing strategy
Chapter - 46: Product life cycle - Determining a long-term product strategy
Chapter - 47: Product service positioning matrix - Positioning products according to quality and service value
Chapter - 48: Segmentation - Using customer groups to gain competitive advantage
Chapter - 49: Service profit chain - Connecting employee satisfaction and performance with company profits
Chapter - 50: SERVQUAL - Aligning customer expectations and company performance
Chapter - 51: SIMALTO - Identifying the customer value placed on product or service improvements
Chapter - 52: Stage gate new product development - Planning the development and launch of new products and services
Chapter - 53: Strategy diamond - Entering new markets
Chapter - 54: SWOT analysis - Analysing growth opportunities at product, team or business level
Chapter - 55: System 1 and System 2 thinking - Identifying the emotional forces that drive decisions
Chapter - 56: Tipping point - How small changes to behaviour can result in big achievements
Chapter - 57: USP - Pinpointing the unique selling point of a product or service
Chapter - 58: Value chain - Identifying product or service value during the manufacturing process
Chapter - 59: Value equivalence line - Managing price and product benefits in a business strategy
Chapter - 60: Value net - How to benefit from competitor collaboration
Chapter - 61: Value-based marketing - Adding value to products and services to improve profitability
Chapter - 62: VMOST - Defining strategies and preparing a business plan
Chapter - 63: Weisbord's six box model - Assessing the efficient functioning of an organization

by "Nielsen BookData"