Kellogg on marketing : the marketing faculty of the Kellogg School of Management

Author(s)

• Chernev, Alexander
• Kotler, Philip

Bibliographic Information

Kellogg on marketing : the marketing faculty of the Kellogg School of Management

edited by Alexander Chernev, Philip Kotler

Wiley, c2023

3rd ed

• : cloth

Access to Electronic Resource 1 items

• Kellogg on marketing the marketing faculty of the Kellogg School of Management

  c2023.

  Maruzen eBook Library

Note

First ed. 2000, 2nd ed. 2010

Details

• NCID: BD01861421
• ISBN:
  • 9781119906247
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xiii, 417 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing