E-commerce : business. technology. society

Author(s)

Bibliographic Information

E-commerce : business. technology. society

Kenneth C. Laudon, Carol Guercio Traver

Pearson, c2024

18th ed., Global ed

Other Title

E-commerce 2023-2024 : business. technology. society

Available at  / 2 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta (R), TikTok (R), Netflix (R), YouTube (R), Walmart (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Table of Contents

PART I: INTRODUCTION TO E-COMMERCE The Revolution is Just Beginning E-commerce Business Models and Concepts PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART VI: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce Index

by "Nielsen BookData"

Details

  • NCID
    BD02120687
  • ISBN
    • 9781292449722
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Harlow
  • Pages/Volumes
    832 p.
  • Classification
  • Subject Headings
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