Social media communication : concepts, practices, data, law and ethics

Author(s)

Bibliographic Information

Social media communication : concepts, practices, data, law and ethics

Jeremy Harries Lipschultz

Routledge, 2024

4th ed

  • : hbk

Available at  / 2 libraries

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Note

Previous edition: 2020

Includes bibliographical references and index

Description and Table of Contents

Description

- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media - in addition to discussion of media law and ethics - presenting students with a valuable conceptual understanding of social media's past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.

Table of Contents

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

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