Social media communication : concepts, practices, data, law and ethics
Author(s)
Bibliographic Information
Social media communication : concepts, practices, data, law and ethics
Routledge, 2024
4th ed
- : hbk
Available at 2 libraries
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Note
Previous edition: 2020
Includes bibliographical references and index
Description and Table of Contents
Description
- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments.
- Offers a larger, longer view of the history and technology of social media - in addition to discussion of media law and ethics - presenting students with a valuable conceptual understanding of social media's past, present, and potential future
- Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.
Table of Contents
1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy
by "Nielsen BookData"