Social media communication : concepts, practices, data, law and ethics

著者

• Lipschultz, Jeremy Harris

書誌事項

Social media communication : concepts, practices, data, law and ethics

Jeremy Harries Lipschultz

Routledge, 2024

4th ed

• : hbk

注記

Previous edition: 2020

Includes bibliographical references and index

内容説明・目次

内容説明

- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media - in addition to discussion of media law and ethics - presenting students with a valuable conceptual understanding of social media's past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.

目次

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BD02152683
• ISBN:
  • 9781032251776
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: XXV, 415 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 302.231
• 件名:
  • LCSH : Social media
  • LCSH : Social networks
  • LCSH : Online social networks
  • LCSH : Social media -- Law and legislation
  • LCSH : Social media -- Moral and ethical aspects