Marketing the arts : breaking boundaries
著者
書誌事項
Marketing the arts : breaking boundaries
Routledge, 2023
2nd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing;
Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application;
Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective;
Includes contributions from leading academics in the field of arts marketing
目次
Introduction: Marketing the Arts- Breaking Boundaries 1. Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media 2. Arts Marketing & Entrepreneurship - Insights from the Nigerian Music Industry 3. Marketing Nigerian Films 4. Marketing art films in contemporary China: Between the rock of politics and the hard place of economy 5. Researching artistic production: The material turn in arts marketing research 6. Chapter 6: The Marketing of the Arts in the Age of Curatorial Production 7. Music Streaming and Surveillance Capitalism 8. Music festivals and the everyday nature of extraordinary experiences 9. Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre 10. Consuming Cuba through dance: an embodied ethnography of Salsa 11. Poetic orientation for creating and writing 12. Drawing with women: ethical considerations from an art-based project on domestic violence 13. Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity 14. The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives 15. Marketing through Art - The Case of Braded Entertainment 16. Virtual Reality, Film Marketing and Value 17. For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
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