Marketing the arts : breaking boundaries
Author(s)
Bibliographic Information
Marketing the arts : breaking boundaries
Routledge, 2023
2nd ed
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing;
Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application;
Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective;
Includes contributions from leading academics in the field of arts marketing
Table of Contents
Introduction: Marketing the Arts- Breaking Boundaries 1. Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media 2. Arts Marketing & Entrepreneurship - Insights from the Nigerian Music Industry 3. Marketing Nigerian Films 4. Marketing art films in contemporary China: Between the rock of politics and the hard place of economy 5. Researching artistic production: The material turn in arts marketing research 6. Chapter 6: The Marketing of the Arts in the Age of Curatorial Production 7. Music Streaming and Surveillance Capitalism 8. Music festivals and the everyday nature of extraordinary experiences 9. Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre 10. Consuming Cuba through dance: an embodied ethnography of Salsa 11. Poetic orientation for creating and writing 12. Drawing with women: ethical considerations from an art-based project on domestic violence 13. Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity 14. The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives 15. Marketing through Art - The Case of Braded Entertainment 16. Virtual Reality, Film Marketing and Value 17. For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
by "Nielsen BookData"