Consumers
著者
書誌事項
Consumers
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, c2004
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
目次
Part 1: An Overview of Consumer Behavior 1Introduction:The World of Consumers 2The Changing World of Consumption 3The Meaning and Nature of Culture 4Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5Consumer Behaviors and Marketing Strategies 6Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15Consumer Attitudes and Decisions 16Acquiring ThingsPart 5: Postacquistion 17Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse
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