Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

Author(s)

• Kotler, Philip

Bibliographic Information

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

Philip Kotler ... [et al.]

Wiley, c2023

• : hardback

Note

Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)

Includes index

Details

• NCID: BD02604286
• ISBN:
  • 9781119835202
• LCCN: 2022054469
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xvi, 266 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Organizational change
  • LCSH : Decision making
  • LCSH : Strategic planning
  • LCSH : Creative ability in business