Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

著者

• Kotler, Philip

書誌事項

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

Philip Kotler ... [et al.]

Wiley, c2023

• : hardback

注記

Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)

Includes index

詳細情報

• NII書誌ID(NCID): BD02604286
• ISBN:
  • 9781119835202
• LCCN: 2022054469
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken
• ページ数/冊数: xvi, 266 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Organizational change
  • LCSH : Decision making
  • LCSH : Strategic planning
  • LCSH : Creative ability in business