CiNii 図書 - Retailing and the language of goods, 1550-1820

In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as 'luxury', 'choice' and 'love'; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

Introduction
Part I The Language of Trade and Consumption
Chapter 1 The Relationship between Labels and their Objects
Chapter 2 Early Dictionaries and the Language of Trade and Industry
Chapter 3 The Approach to Trade and Industry in Early-modern Encyclopaedias
Chapter 4 Translating New Commodities
Chapter 101 Interlude Two Case Studies
Part II Things beyond Materiality
Chapter 5 Deception and Misconception in the Production of Food and Drink
Chapter 6 Choice and No Choice for the Poor
Chapter 7 Small Luxuries for Ordinary People
Chapter 8 Love and Marriage in the Market
Chapter 102 Conclusion

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Retailing and the language of goods, 1550-1820

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