Customer relationship management : concepts, applications, and technologies

Author(s)

• Prior, Daniel D.
• Buttle, Francis
• Maklan, Stan

Bibliographic Information

Customer relationship management : concepts, applications, and technologies

Daniel D. Prior, Francis Buttle, and Stan Maklan

Routledge, 2024

5th ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BD0309714X
• ISBN:
  • 9781032280608
• LCCN: 2023018418
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxv, 345 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management