Strategic alliance management
著者
書誌事項
Strategic alliance management
Routledge, 2023
3rd ed
- : pbk
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注記
Revised edition of the authors' Strategic alliance management, [2018]
Includes bibliographical references and index
内容説明・目次
内容説明
* Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners
* New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout;
* Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives
目次
1. Strategic Alliance Management
Part 1: Alliance Development Framework
2. Alliance strategy formulation
3. Alliance partner selection
4. Alliance negotiation
5. Alliance design
6. Alliance launch
7. Alliance management
8. Alliance evaluation
9. Alliance termination
Part 2: Alliance Contingencies
10. Supplier alliances
11. Learning alliances
12. Co-branding alliances
13. International alliances
14. Asymmetrical alliances
15. Cross-sector alliances
16. Coopetition alliances
Part 3: Multi-Partner Constellations
17. Multi-partner alliances
18. Alliance portfolios
19. Alliance networks
20. Business Ecosystems
Part 4: Alliance Professionals
21. Alliance professionals
22. Alliance teams
23. Alliance capabilities
24: Alliance mindset
Part 5: Alliance Transformations
25: Alliance co-evolution
26: Emerging Collaborations
27: SAM: Science & Art
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