Instagram power : build your brand and reach more customers with visual influence

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Instagram power : build your brand and reach more customers with visual influence

Jason Miles

McGraw-Hill, c2019

2nd ed

大学図書館所蔵 件 / 全1件

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内容説明

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today's hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: *Leverage Instagram to build and strengthen your business or personal brand*Design an effective marketing plan for the platform*Sell directly on Instagram with Shop-able posts*Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

目次

Acknowledgments Introduction Part I: P=Prep for success Step 1: Join Instagram and Get Your Business Profile Step 2: Mastering Basic Functionality Step 3: Mastering Instagram Stories and IGTV Step 4: Master Hashtags Step 5: A Side Step For NonProfits, Local Marketers, and Service Providers Part II: O=Organize your message Step 6: Create Your Content Blueprint Step 7: Use The Daily Actions Checklist To Gather Your Tribe Step 8: Building Your Instagram Support Team Part III: W=WOW THEM WITH EFFECTIVE MARKETING Step 9: Master Copywriting Secrets For Instagram Step 10: Use Triggers Of Engagement Step 11: Run Contests and Use Freebies Regularly Step 12: Selling Directly On Instagram Step 13: Use Multistep Campaigns and User Generated Content Part IV: E=Expand With Advertising and Influencers Step 14: Start Advertising On Instagram Step 15: Scale Up Your Advertising With Agency Help Step 16: Start Working With Influencers Step 17: Become An Influencer Part V: R=Refine& Optimize Step 18: Use Tools To Expand Step 19: Get Coaching and Ongoing Training Conclusion Index

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