Events management : an introduction
著者
書誌事項
Events management : an introduction
Routledge, 2023
3rd ed
- : hbk
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Other authors: James Kennell, Emma Abson and Nick Wilde
Includes bibliographical references and index
収録内容
- Introduction to events management
- Event project management : feasibility, planning, delivery and evaluation
- Event design and production
- Event operations
- Event human resource management
- Event finance
- Event marketing
- Event law, health, safety and risk management
- Sporting events
- Mega-events
- Events in the public and third sectors
- Business events
- Cultural events and festivals
- Event impacts and sustainability
- Events and the media
内容説明・目次
内容説明
Style and structure: Written at the appropriate level for 1st year undergraduate students and those studying the subject for the first time. It's accessibility also appeals to non-native English speakers.
Breadth of content: The text maps onto course content very well as it covers every major aspect taught on events management courses and explores the current developments and trends in the field, with particular focus on the array of technological developments which are hugely affecting the industry.
Balance of Theory and Practice: Offers both practical and academic knowledge. Practical pedagogical tools include: case studies, interviews with industry experts, scenarios, end-of-chapter debate sections and employability skills sections.
International in scope and content: New and updated case studies from a wide range of regions including those from emerging economies such as Africa, the Middle East and South-East Asia.
Length: Written for 1st semester courses, where Bowdin (market leader) is considered to be too long.
目次
1. Introduction to events management. 2. Event project management: feasibility, planning, delivery and evaluation. 3. Event design and production. 4. Event operations. 5. Event human resource management. 6. Event finance. 7. Event marketing. 8. Event law, health, safety and risk management. 9. Sporting events. 10. Mega-events. 11. Events in the public and third sectors. 12. Business events. 13. Cultural events and festivals. 14. Event impacts and sustainability. 15. Events and the media
「Nielsen BookData」 より