Korean business communication : a comprehensive introduction
著者
書誌事項
Korean business communication : a comprehensive introduction
（Routledge focus）
Routledge, 2023
- : hbk
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注記
Includes bibliographical references and index
収録内容
- Introduction
- Asian business communication
- Business communication in Korean higher education
- Korean business politeness revisited
- Korean service encounters
- Korean business apology
- Korean CEO's online greetings
- Concluding remarks
内容説明・目次
内容説明
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication.
It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO's online greetings.
By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.
目次
1. Introduction 2. Asian business communication 3. Business communication in Korean higher education 4. Korean business politeness revisited 5. Korean service encounters 6. Korean business apology 7. Korean CEO's online greetings 8. Concluding remarks
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