Strategic marketing planning : a step-by-step approach

Author(s)

• Alsem, K. J.

Bibliographic Information

Strategic marketing planning : a step-by-step approach

Karel Jan Alsem

Routledge, c2024

2nd ed

• : hbk

Note

Includes bibliographical references (p. [441]-448) and index

Previous ed. : 2019

Details

• NCID: BD0320297X
• ISBN:
  • 9781032463933
• LCCN: 2023022150
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 457 p
• Size: 26cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management