Sport management in the Ibero-American world : product and service innovations
Author(s)
Bibliographic Information
Sport management in the Ibero-American world : product and service innovations
（World Association for Sport Management series）
Routledge, 2023
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Presents cutting edge research on sport in Latin America and the Iberian peninsular
The Ibero-American region is one of the largest and most rapidly developing regions in world sport
The book focuses on technology and innovation in sport management, both increasingly important in the post-pandemic era
Table of Contents
1. Ibero-American Sport Management: Challenges and Opportunities, Part I: Innovations in Technologies, 2. Digitization in the Emerging Chilean Sport Industry: The Case of BoxMagic Inc., 3. Managing Employee's Health While They Are Teleworking? A Corporate Well-Being Model in Times of COVID-19, 4. Innovation and Sport Policy in Brazilian Sports: The Sport Intelligence Research Institute, 5. Crisis Management during COVID-19: Sport Clubs' Initiatives and Innovations, Part II: Innovations in the Fitness Industry, 6. Innovation in Training Service for the Sport Management Sector in Ecuador, 7. Healthy Universities: Managing Physical Activity and Sport Programs, 8. Satisfaction with Services of a Public Sport Organization in Mexico, 9. Impact of Products and Services Innovations on Consumer Behavior: Portugal Fitness Industry, 10. Educational Quality in Physical Education during Covid-19 Pandemic, 11. Innovation in Sport Centres: Accessibility and Adapted Sports Programmes, Part III: Innovations in Sports Events, 12. Innovative Management Model and Multiplatform Distribution Content: The Liga Nacional de Basquete and Novo Basquete Brazil, 13. Innovative Promotions to Attract Non-Resident Spectators: A Case Study in Portugal, 14. Success Factors in Sporting Events through IPA Approach: The Case of an International Horse Show Jumping, 15. Key Strategic and Innovative Decisions That Explain the Success of the Valencia Marathon, 16. Ecuador as a Destination for International Events: A Case Study of Oceanman in Manta, 17. Sport Events as a Catalyst for Economic, Socio-Cultural, Tourism, and Environmental Sustainability in Portugal, 18. Beach Volleyball Management in Brazil: Reflections on the Modality's Autonomy
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