Business & marketing across cultures

Author(s)

• Lee, Julie Anne
• Usunier, Jean-Claude
• Taras, Vas

Bibliographic Information

Business & marketing across cultures

Julie Anne Lee, Jean-Claude Usunier & Vasyl Taras

Sage, c2023

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BD03639264
• ISBN:
  • 9781529754377
• LCCN: 2022947629
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xviii, 257 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.18
  • LCC : HD62.4
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : Export marketing