Popularizing science in the digital era : a multimodal genre perspective on TED talk videos
Author(s)
Bibliographic Information
Popularizing science in the digital era : a multimodal genre perspective on TED talk videos
(Routledge studies in multimodality)
Routledge, 2023
- : hbk
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Note
Includes bibliographical references (p. [144]-153) and index
Description and Table of Contents
Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.
Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era.
This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Table of Contents
Contents
Introduction
Scientific popularization and TED talks
Digital communication, genre, and multimodality
The communicative context
Generic structure of TED talks
Multimodal strategies in TED talk videos
Diachronic changes in TED talk videos
Beyond TED talks: Towards a model
Appendix
References
by "Nielsen BookData"