Managing airports : an international perspective

著者

書誌事項

Managing airports : an international perspective

Anne Graham

Routledge, 2023

6th ed

  • : hbk

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

- Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect the major changes in strategic direction for the airline and airport industry due the most significant global crisis ever faced by this industry, Covid19 as well as technology advances and emphasis on sustainable development. - International in content and case studies. - The book is well pitched, practical and helpful to both students and academics alike. It condenses information into logical chapters and includes key information needed for teaching a module with an Airport Management focus. It provides the perfect structure and outline in teaching the subject form. - Excellent balance of theory and industry examples. Some of the other books available lack relevancy. - Written in an engaging accessible style, at an appropriate level for UG students studying this subject for the first time.

目次

  • 1 Introduction
  • 2 The structure of the airport industry
  • 3 Airport economics 4 The airport-airline relationship
  • 5 Airport operations
  • 6 Airport service quality and the passenger experience
  • 7 Provision of commercial facilities
  • 8 Airport competition and the role of marketing
  • 9 The economic and social impact of airports
  • 10 The environmental impact of airports
  • 11 Future prospects

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