The Routledge companion to advertising and promotional culture

Author(s)

• West, Emily
• McAllister, Matthew P.

Bibliographic Information

The Routledge companion to advertising and promotional culture

edited by Emily West and Matthew P. McAllister

（Routledge companions）

Routledge, 2023

2nd ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BD03667882
• ISBN:
  • 9780367645106
• LCCN: 2022048973
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 403 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Branding (Marketing)
  • LCSH : Social media
• Parent Bibliography ID:
  • BA5255738X