Value realization in the phygital reality market : consumption and service under conflation of the physical, digital, and virtual worlds

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Value realization in the phygital reality market : consumption and service under conflation of the physical, digital, and virtual worlds

Lin Huang, Biao Gao, Mengjia Gao

(Kobe University monograph series in social science research / series editor, Takashi Yanagawa)

Springer, c2023

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Pagination of "corrected publication 2024": xix, 212 p

Includes bibliographical references and index

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