Advertising : mass communication in marketing

Author(s)

Bibliographic Information

Advertising : mass communication in marketing

C.A. Kirkpatrick

（Feffer and Simons International University Editions, . Communications）

Houghton Mifflin, c1964

2nd ed

  • : pbk

Available at  / 1 libraries

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Note

Includes bibliographical references and index

Related Books： 1-1 of 1

Details

  • NCID
    BD03737897
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    viii, 514 p., 8 p. of col. plates
  • Size
    23 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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