Social marketing and sustainable development goals (SDGs) : case studies for a global perspective

著者

• Galan-Ladero, M. Mercedes
• Alves, Helena (Social marketing researcher)

書誌事項

Social marketing and sustainable development goals (SDGs) : case studies for a global perspective

M. Mercedes Galan-Ladero, Helena M. Alves, editors

（Springer business cases / editorial board members, Mehtap Aldogan Eklund ... [et al.]）

Springer, c2023

注記

Includes bibliographical references

内容説明・目次

内容説明

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

目次

Introduction Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs). Part I: Cases on Social Inequality Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels Case 6: "YOU CANT ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization Part Ii: Cases on Regional Inequalities Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setubal, Portugal Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijon as an Example Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pao.Come Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation Case 21: The Spanish Cancer Association: Supporting SDGs Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls

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詳細情報

• NII書誌ID(NCID): BD03745807
• ISBN:
  • 9783031273766
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xiii, 376 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 659.144
• 件名:
  • LCSH : Sustainable Development Goals
  • LCSH : Social marketing
• 親書誌ID:
  • BD03745771