Social marketing : behavior change for good

Author(s)

• Lee, Nancy R.
• Kotler, Philip
• Colehour, Julie A

Bibliographic Information

Social marketing : behavior change for good

Nancy R. Lee, Philip Kotler, Julie Colehour

SAGE, c2024

7th ed

Note

"SAGE college publishing"--Back cover

Includes bibliographical references (p. 497-525) and index

Details

• NCID: BD03746311
• ISBN:
  • 9781071851647
• LCCN: 2023394552
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxiv, 545 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5414
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Behavior modification
  • CSHF : Marketing social
  • CSHF : Modification du comportement
  • FREE : Behavior modification fast
  • FREE : Social marketing fast
  • FREE : Marketing gtt
  • FREE : Gedragsverandering gtt