Tourism : a modern synthesis
著者
書誌事項
Tourism : a modern synthesis
Routledge, 2020
5th ed
- : pbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"Fourth edition published by Cengage Learning EMEA 2014"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.
Among the new features and topics included in this fifth edition are:
New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
Fully updated statistics and data.
A brand-new Companion Website including an instructor's manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.
This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.
目次
1. Introduction to tourism: Themes, concepts and issues. 2. The evolution and development of tourism. 3. Understanding tourism demand. 4. Understanding the tourist as a consumer. 5. Understanding and managing tourism supply: An introductory framework. 6. Information communication technologies in tourism. 7. Travel intermediaries: Tour operators and agents. 8. Transporting the tourist. 9. Visitor attractions. 10. Tourism accommodation and hospitality services. 11. Human resource management in tourism. 12. Tourism and entrepreneurship. 13. The role of the public sector in tourism. 14. Marketing tourism. 15. Marketing tourism destinations. 16. Economic impacts. 17. Social and cultural impacts. 18. Environmental impacts. 19. The challenge of sustainability. 20. Urban tourism. 21. Rural tourism. 22. Coastal and resort tourism. 23. Tourism in the less developed world. 24. Planning and managing the tourist experience. 25. Tourist health and safety: Global challenges for tourism. 26. Event tourism. 27. The future of tourism.
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