Strategic management : concepts and cases : a competitive advantage approach
著者
書誌事項
Strategic management : concepts and cases : a competitive advantage approach
Pearson, c2023
17th ed., global ed
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Forundergraduate and graduate courses in strategic management.
Apractical, skills-oriented approach to strategic management
Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability - one of the reasons it is adopted at more than500 colleges and universities worldwide.
Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
目次
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
The Nature of Strategic Management
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
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