Strategic management : concepts and cases : a competitive advantage approach
著者
書誌事項
Strategic management : concepts and cases : a competitive advantage approach
Pearson, c2023
17th ed., global ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Forundergraduate and graduate courses in strategic management.
Apractical, skills-oriented approach to strategic management
Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability - one of the reasons it is adopted at more than500 colleges and universities worldwide.
Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
目次
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
The Nature of Strategic Management
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
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