Luxe : nouveaux challenges, nouveaux challengers

Author(s)

• Kapferer, Jean-Noël
• Pavillet, Marie-France

Bibliographic Information

Luxe : nouveaux challenges, nouveaux challengers

Jean-Noël Kapferer ; [traductrice, Marie-France Pavillet]

Eyrolles, c2016

Other Title

Kapferer on luxury : how luxury brands can grow yet remain rare

Note

Includes bibliographical references (p. [289]-300) and index

Details

• NCID: BD04320905
• ISBN:
  • 9782212564884
• Country Code: fr
• Title Language Code: fre
• Text Language Code: fre
• Original Language Code: eng
• Place of Publication: Paris
• Pages/Volumes: 304 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Luxury -- Economic aspects
  • LCSH : Luxuries -- Technological innovations
  • LCSH : Branding (Marketing)