Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

著者

• Balmer, John M. T.
• Greyser, Stephen A.
• Marshall, Colin Marsh Marshall, Baron

書誌事項

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]

Routledge, 2003

• : pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD04568842
• ISBN:
  • 041528421X
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xviii, 365 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 658.045
  • NDC9 : 675
• 件名:
  • LCSH : Corporations
  • LCSH : Corporate image
  • LCSH : Business names